"We've Been Creating Value for Instagram and TikTok With Very Little Actually Accruing to Us:" Trevor McFedries

What if we try a different model? asks Trevor, co-founder of Brud and Lil Miquela.

This week’s interview is with Trevor McFedries, who is behind Lil Miquela, a 19-year-old aspiring pop star with almost 3M Instagram followers, striking deals with Clavin Klein and Prada. But what’s more surprising is that she’s not actually human. She’s a computer-generated character. The company that Trevor co-founded, called Brud, created her image an…

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