🎙 The Fabricant Co-Founder: NFT Fashion Blurs Lines Between Creators and Consumers While Both Share the Upside

Adriana Hoppenbrouwer-Pereira is the co-founder and CMO of The Fabricant, a digital fashion house for the metaverse founded in 2018. Their belief is that fashion is identity, and digital fashion is simply an extension of the digital identity we’re building in web 3. The Fabricant is one of the most prolific digital garment creators today and we discuss how (and if) these pieces are being used and whether the market slump has affected adoption.

Adriana discussed The Fabricant’s collaboration with World of Women and how these two communities are seeking to make sure women feel represented and welcome in web3. We also talk about whether our digital wardrobes will be compatible with all the different competing chains and virtual worlds emerging. Finally, we talk about the bigger vision for the metaverse and digital identity and what to expect from The Fabricant in the coming months.

Podcast audio and video was edited by Daniel Flynn and Gary Leuci. Transcript was edited by Samuel Haig.

🎙Listen to the interview in this week’s podcast episode here:

📺 Watch the video here:

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👀 Only paid subscribers have access to the full interview transcript below.